Ashley & Roy LLC
The private household company of the Freeman family.
About Us
Welcome to Ashley & Roy LLC, the private household company dedicated to supporting the Freeman family. Founded in the heart of Mississippi, we serve as the backbone for the dynamic power couple Roy W. Freeman Jr. and Ashley L. Freeman, ensuring seamless coordination of their personal and professional endeavors while upholding the family’s core values of integrity, community, and innovation.
With a team of trusted support staff, we prioritize privacy, efficiency, and family unity. Ashley & Roy LLC is more than an organization—it’s a reflection of the Freeman legacy, committed to preserving our heritage while embracing the future.
PRINCIPALS
Ashley & Roy LLC serves as the private household company for the Freeman family, supporting the visionary leadership of Roy W. Freeman Jr. and the philanthropic focus of Ashley L. Freeman.
The team is structured across eight key departments to ensure seamless operations, privacy, and alignment with family values.
Below is a comprehensive overview of the principals and team members.
Roy W. Freeman Jr.
Roy W. Freeman Jr., as Founder and Executive Chairman of multiple entities, brings visionary leadership and a commitment to building ventures that drive value. His strategic oversight across diverse industries reflects a passion for growth and excellence, all while maintaining strong ties to his roots.
Visit Roy’s Official Office at Chairman Freeman.
Ashley L. Freeman
Ashley L. Freeman leads with heart through her extensive philanthropy efforts, focusing on impactful causes that uplift communities, foster education, and promote well-being. Her dedication to giving back has crafted meaningful partnerships and lasting contributions.
Visit Freeman Empire Impact and ARFFO Impact to learn more.
OUR TEAM
At Ashley & Roy LLC, our dedicated support staff plays a vital role in enabling Roy and Ashley to focus on their leadership and philanthropic pursuits. We maintain a trusted team, selected for their expertise, discretion, and alignment with the Freeman’s values.
Our team is committed to upholding the highest standards of privacy and professionalism, allowing the Freeman family to thrive while giving back to the community. We value collaboration and are always evolving to meet the family’s needs.
- Leadership
- Legal Department
- Operations Department
- Finance Department
- Communications Department
- Next-Generation Department
- Household Staff Department
- Transportation & Security Department
LEADERSHIP
Chief of Staff (Chairman Freeman)
Our Chief of Staff directs daily operations across a vast team, coordinates priorities and cross-functional collaboration among specialized roles in legal, intellectual property, technology, algorithmic trading, investments, government relations, philanthropy, and household management and ensures seamless integration of family objectives with professional execution.
LEGAL DEPARTMENT
General Counsel
Our General Counsel, in coordination with Avnez Law, provides comprehensive legal guidance across family entities, trusts, and philanthropic initiatives, ensuring compliance with regulations while protecting assets and facilitating strategic decisions.
Deputy General Counsel, Governance & Securities Regulation
Our Deputy General Counsel, Governance & Securities Regulation specializes in governance structures and securities compliance, coordinating board governance, Freeman Council (family council) operations, and Freeman Tribunal dispute resolution matters, while advising on corporate formations, regulatory filings, and risk mitigation for investments and business expansions.
Deputy General Counsel, Intellectual Property
Our Deputy General Counsel, Intellectual Property oversees the firm’s global intellectual property portfolio, including the protection, enforcement, licensing, and commercialization of patents, trademarks, copyrights, and trade secrets. Provides strategic counsel on IP transactions, disputes, and risk management while ensuring full compliance with all applicable U.S. states, U.S. federal and international laws.
Visit arffoip.com to learn more about our IP portfolio.
Deputy General Counsel, Estate Planning
Our Deputy General Counsel, Estate Planning specializes in multi-generational wealth transfer strategies, including trust administration, succession planning, and tax-efficient legacy structures, collaborating with the General Counsel and Next-Generation Coordinator to minimize risks and ensure smooth transitions aligned with family goals.
Government Relations Officer
Our Government Relations Officer oversees the firm’s and family’s strategic engagement with federal, state, and local policymakers, think tanks, PACs, and elected officials. The role drives advocacy on issues critical to interests while ensuring full compliance with all applicable laws and regulations governing lobbying (working with Avnez Lobbying), political contributions (political action committees (PACs) and campaign finance), and participation in public policy (research think tanks).
Visit FreemanEmpire.org to learn more about our philanthropy, charitable giving, social impact, political giving, and participation in the formulation of public policy.
Risk Management & Compliance Officer
Our Risk Management & Compliance Officer identifies potential threats to family operations and assets, implements protocols for cybersecurity, financial safeguards, and ethical standards, and conducts ongoing assessments to maintain resilience.
Compliance Coordinator
Our Compliance Coordinator monitors adherence to regulatory standards across operating companies, conducts periodic audits, and coordinates with external partners to mitigate risks, providing advisory support to maintain compliance and operational integrity.
Internal Auditor & Inspector General (Freeman Inspector)
Our Internal Auditor & Inspector General performs independent reviews of trusts, financials, operations, and governance to ensure transparency, detect inefficiencies, and uphold the family’s constitutional principles.
OPERATIONS DEPARTMENT
Executive Assistants
Our Executive Assistants handle administrative tasks, travel logistics, and event coordination, providing personalized support to keep Roy’s business endeavors and Ashley’s philanthropy on track.
Strategy Officer (Freeman QUASAR)
Our Strategy Officer leverages AI and data analytics for long-term synergistic planning, innovation, and adaptive strategies across pillars, integrating technology to enhance family legacy and efficiency.
They use the proprietary strategic and tactical framework, Freeman QUASAR, created by Roy:
- Q – Quest Ambition (set vision and goals)
- U – Uncover Readiness (assess capabilities)
- A – Accelerate Execution (implement actions)
- S – Spark Wins (generate momentum)
- A – Assess Results (measure outcomes)
- R – Refine Improvements (iterate and optimize)
Business Operations Specialist
Our Business Operations Specialist assists Roy in his roles across multiple entities, managing compliance, board preparations, and operational details to foster innovation and growth.
Operations Coordinator
Our Operations Coordinator facilitates best-practice sharing and process improvements across operating companies, oversees implementation of shared tools, and supports scaling efforts in collaboration with company presidents to enhance overall operational synergy.
Revenue Operations Specialist
Our Revenue Operations Specialist aligns sales, marketing, and customer success metrics across operating companies, implements forecasting tools, and provides performance dashboards to support company presidents in driving sustainable growth and efficiency.
Information Technology Specialist
Our IT Specialist oversees the firm’s entire technology infrastructure, including hardware, software systems, cybersecurity, cloud operations, data management, and AI/ML initiatives. This role drives secure digital transformation, operational efficiency, and innovation while ensuring strict compliance with all data privacy, cybersecurity, and regulatory requirements.
Human Resources Manager
Our Human Resources Manager oversees talent acquisition, onboarding, employee development, performance management, and retention strategies across all departments and household staff, while ensuring full compliance with employment laws and fostering a high-performance culture of excellence, discretion, collaboration, and alignment with the family’s values and objectives. This role supports the Chief of Staff in building and sustaining the professional team that powers Roy and Ashley’s multifaceted endeavors.
Philanthropy Coordinator
Our Philanthropy Coordinator supports Ashley’s extensive giving initiatives by researching opportunities, managing partnerships, and tracking community impact.
Visit FreemanEmpire.org and ARFFO.com/impact to learn more.
Giving Strategy Manager
Our Giving Strategy Manager develops long-term philanthropic strategies, aligning charitable initiatives with family values, impact goals, and wealth preservation objectives, while evaluating opportunities for partnerships, foundations, and sustainable giving to maximize community uplift.
Grant-Making Manager
Our Grant-Making Manager oversees the operational aspects of grant distribution, including application reviews, due diligence, funding disbursement, and compliance monitoring, ensuring efficient and transparent support for Ashley’s philanthropy efforts through targeted contributions.
FINANCE DEPARTMENT
Treasurer (Freeman Treasury)
Our Treasurer oversees centralized financial management, including dynasty, financial and investment oversight and distributions, to preserve wealth across generations while aligning with philanthropic goals.
Financial Controller
Our Financial Controller aggregates financial data from operating companies, assists with budgeting and variance analysis, and ensures consolidated reporting for informed decision-making, while promoting shared efficiencies without overriding company leadership.
Investment Officer (ARFFO Global)
Our Investment Officer oversees the family’s investment strategy and portfolio, including asset allocation, manager selection, due diligence, and performance analysis to drive long-term growth, risk-adjusted returns, and generational wealth preservation in alignment with family objectives.
Trading Officer (ARFFO Trading)
Our Trading Officer designs, implements, and manages algorithmic trading strategies using quantitative models, machine learning, real-time data analytics, and low-latency execution platforms across equities, fixed income, derivatives, and alternatives, while enforcing strict risk controls and full compliance with all regulatory requirements.
Bookkeeper
Our Bookkeeper, working with Avnez Accounting, maintains accurate records for household and operational finances, ensuring transparency and compliance.
Tax Manager
Our Tax Manager, working with Avnez Accounting, oversees tax planning, compliance, and optimization for household finances, entities, and philanthropic activities, ensuring efficient strategies that align with regulatory requirements and long-term family goals.
COMMUNICATIONS DEPARTMENT
Communications Manager
Our Communications Manager manages media relations, drafts content for public announcements, and assists Roy with public relations for his entities and with Ashley’s philanthropy, ensuring consistent and positive messaging.
Content Creator
Our Content Creator develops engaging materials for websites, social media, and reports, focusing on storytelling around leadership, family values, and philanthropic impacts.
NEXT-GENERATION DEPARTMENT
Next-Generation Coordinator
Our Next-Generation Coordinator prepares heirs for leadership roles through education, mentorship, and succession planning, fostering family unity and values transmission for multi-generational harmony.
HOUSEHOLD STAFF DEPARTMENT
Household Manager
Our Household Manager oversees domestic operations, including property maintenance, vendor coordination, and overall household efficiency to support a balanced family life.
Domestic Assistant
Our Domestic Assistant provides hands-on support with daily household tasks, errands, and logistics, allowing more time for professional and charitable commitments.
Private Chefs
Our Private Chefs prepare customized, nutritious meals and supplements tailored to family preferences and schedules. Roy usually eats five meals a day plus supplements to support his intense workout regimen!
TRANSPORTATION & SECURITY DEPARTMENT
Chauffeurs
Our Chauffeurs provide safe and reliable transportation for family members, business travel, and philanthropy events, ensuring punctuality and discretion while managing vehicle maintenance.
Personal Protection Officers
Our Personal Protection Officers, in coordination with Servicaro Security, provide dedicated security for the family including risk assessments, secure travel planning, and on-site security for business meetings, personal outings, and events, with an emphasis on proactive threat management and discretion.